Professor Groves is leading a radical rethink of how fashion education is delivered worldwide and has restructured the BA Fashion Design course to align with the international fashion calendar. In 2018 the course became the first undergraduate course in the world to be invited to show on the official London Fashion Week schedule.
Before his academic career Groves worked as a designer both under his eponymous label as well as for Alexander McQueen. Groves exhibited his work at London Fashion Week over five years. His radical design practice from the mid-1990s onwards is now widely seen as being ground-breaking. Several examples of Groves’ work are held in the National Collection of Textiles and Fashion at the Victoria & Albert Museum, and additionally the Fashion Museum in Bath.
Groves is the director of the Westminster Menswear Archive which he established in 2016. It is designed to advance the general knowledge of menswear as a design discipline and is used by industry as a primary research tool to inform contemporary menswear design. It includes garments from Alexander McQueen, Craig Green, Stone Island, Meadham Kirchhoff, C.P. Company, Kim Jones, Aitor Throup, Vivienne Westwood, Mr Fish, Calvin Klein, adidas, Barbour, Burberry, Maison Margiela, Vexed Generation, Aquascutum, and Comme des Garcons