This article explores the transformative impact of extended reality technologies in the photographic medium. It discusses the work of Omoiyari and Nella Piatek, who leverage augmented reality for interactive storytelling and the exploration of cyberworlds. In the realm of virtual reality, the article explores its application in presenting 360º photographs and navigating virtual galleries. Examples include Laurie Anderson and Hsin-Chien Huang’s VR piece Chalkroom (2017) and apps like Spatial for showcasing NFTs and digital art. The article reflects particularly on the evolving frameworks for image production and distribution, drawing parallels with avant-garde movements of the 20th century.